Voltage was officially re-released to stores permanently on July 15th, 2013. Voltage was announced the winner, leaving the losing flavors, Supernova, Code Red, and White Out discontinued until next year in a second promotion. These four Dew flavors were released over the summer of 2013, competed with each other until July 4th, 2013, the deadline for voting. The candidates were Voltage, Supernova, Code Red, and White Out. The concept of its name and voting session alone is comparable and consists of competitors from prior American DEWmocracy promotions I from 2008 and II from 2010 (excluding Code Red). In March 2013, a voting promotion called DEWmocracy Canada was announced. In 2014, it was later discontinued due to either low sales or to make room for White Out, a Lemon flavor. Although this particular release of Voltage is labeled as having a Wild Berry flavor, it has been claimed that it otherwise shares the same flavor as the US version. Voltage (renamed Electro Shock) was released in New Zealand in 2011 alongside LiveWire and Pitch Black. There are renders for a bottled release, but no images have surfaced. The freeze was available from September to November of 2009. It was released as a freeze at 7-Eleven under the name 'Ronan Rush' after one of the characters in the game. Voltage (renamed High Voltage) was released in the Philippines in 2009 along with Supernova as part of a collaboration with the online game Grand Chase. Voltage remains available as a fountain drink at Circle K and is the only convenience gas station store in the United States to sell it in soda fountains and in Froster Freeze form. In 2013, Voltage was released exclusively in Circle K locations as a fountain drink as a permanent flavor and later in 2017 as a Froster Freeze flavor permanently. Diet Voltage (which held 45% of the votes) ended up losing to Diet Supernova, which won 55% of the votes. It was given an 8 week limited-time release to stores alongside the other finalist, Diet Supernova in March 2011. (2010 - 2011) FanDEWmonium Main article: FanDEWmoniumÄiet Voltage was created in 2010 for FanDEWmonium and was a finalist. Voltage was officially re-released in stores on December 29th of that year. Voting ended on August 19th, 2008, and Voltage was announced the winner, having won 41% of the votes, Supernova came in second place, with Revolution in third. Drinkers were able to try all three flavors and vote on the DEWmocracy website on which they preferred for their favorite. Voltage, alongside its competitors, Supernova and Revolution, was officially released over the summer of 2008 to compete for a chance to become a permanent flavor. Out of the 3 phase process, only three finalists were chosen: Voltage (a Raspberry Citrus flavor), Supernova (a pink Strawberry Melon flavor), and Revolution (a sky blue Wild Berry Fruit flavor). DEWmocracy was released throughout various phases. This campaign was named "DEWmocracy," tying the words Dew and Democracy together as the campaign centered around the idea of Dew drinkers designing the next permanent flavor on the line. In November 2007, PepsiCo launched a new Mountain Dew marketing campaign. In New Zealand, its tagline is " DEW with a Charge of Wild Berry Flavour.", and in Honduras, its tagline is " DEW Cargado de Frambuesa.", which translates to " DEW Charged with Raspberry Flavor." History (2008) DEWmocracy I Main article: DEWmocracy I Its tagline is " DEW Charged with Raspberry Citrus Flavor and Ginseng with Other Natural Flavors" while its diet version's tagline was "Raspberry-Citrus Diet Dew with Natural and Artificial Flavors." Voltage is a Raspberry Citrus flavor of Mountain Dew and has a blue look, having a comparable tasting flavor and color to that of Blue Shock.
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